Building a Digital City Pass Experience

UI/UX design and product strategy for a city-based perks and benefits app

Localy envisioned an app where users could buy special passes for perks and benefits in various locations, all displayed on a city map. They needed user-friendly design and strategic guidance to bring this concept to life.

Without the right support, they risked:

- Launching a confusing platform that people wouldn't stick around for - Struggling to integrate pass-based perks with a coherent, intuitive interface - Missing out on early feedback that could shape the product's long-term success

Localy engaged us to help define a clear, engaging user experience. We designed a clean interface, supported the frontend development, and provided strategic consultation on features and usability, so the product could scale effectively down the road.

As a result, Localy:

- Established a solid foundation for its pass-based platform - Improved usability with an intuitive design, aligning with their goal of a seamless city-exploration experience - Gained clarity on feature prioritization and implementation, setting the stage for future expansions