THE PROBLEM
Kailey started as the new Head of Marketing at TKS, inheriting scattered data, unclear funnel insights, and a deadline-heavy application cycle. She spent hours sifting through pivot tables, unsure where to allocate budgets or how to tailor messaging.
Without better solutions, she risked:
Spending money on low-quality leads
Making decisions based on guesswork instead of data
Losing precious time wrestling with disjointed spreadsheets
DELIVERABLES
Custom Data Dashboard
Full-Stack Development
Web App Deployment
the solution
We worked with Kailey to pinpoint her biggest challenges. The result? An AI-powered custom dashboard that visualised every stage of her funnel, revealed which lead sources offered the best ROI, and flagged underperformers.
With this new clarity, Kailey:
Freed up time previously lost to messy Excel sheets
Used real data to pivot away from low-LTV channels
Saw better overall campaign performance, without hiring a full-time analyst
To take it a step further, she’s now integrating an AI chatbot that lets her ask targeted questions on demand—instantly revealing the metrics she needs.
If you’re facing similar data chaos—or just want to see where AI could save you time—our free AI roadmap workshops at Futovia can help. You’ll discover how to:
Find the most impactful AI opportunities in your business
Develop a clear, step-by-step plan
Choose the right tools for maximum ROI
Zero in on the features that genuinely move the needle
It could be exactly what you need to uncover hidden opportunities, just like Kailey did.
