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Localy

Building a Digital City Pass Experience

THE PROBLEM

Localy envisioned an app where users could buy special passes for perks and benefits in various locations, all displayed on a city map. They needed user-friendly design and strategic guidance to bring this concept to life.


Without the right support, they risked:


  • Launching a confusing platform that people wouldn’t stick around for

  • Struggling to integrate pass-based perks with a coherent, intuitive interface

  • Missing out on early feedback that could shape the product’s long-term success

DELIVERABLES

UI/UX Product Design
Strategic Product Advisory

the solution

Localy engaged us to help define a clear, engaging user experience. We designed a clean interface, supported the frontend development, and provided strategic consultation on features and usability—so the product could scale effectively down the road.

As a result, Localy:

  • Established a solid foundation for its pass-based platform

  • Improved usability with an intuitive design, aligning with their goal of a seamless city-exploration experience

  • Gained clarity on feature prioritization and implementation, setting the stage for future expansions

If you’re looking to build an innovative app—or simply want to see how AI and advanced tech can make your product more engaging—our free AI roadmap workshops at Futovia can help. You’ll learn how to:

  • Identify the features that offer the highest impact early on

  • Plan a roadmap that balances user needs with business goals

  • Choose tools that keep your platform scalable and flexible

  • Focus on design-driven development that delights users

Take the next step to success

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