THE PROBLEM
Two founders in the marketing and publishing industries wanted to streamline editorial coverage and analytics through a pay-per-click model for articles. As a non-technical duo, they needed a development partner to build a fully functional MVP—fast.
Without the right technical support, they risked:
Staying stuck at the idea stage, with no concrete product to show investors or potential users
Wasting time and resources guessing how to implement crucial features
Missing opportunities to test their pay-per-click editorial concept in real-world conditions
DELIVERABLES
MVP Scoping & Architecture
UI/UX Product Design
Full-Stack Development
End-to-end Deployment & Testing
the solution
We stepped in to design and develop the platform from the ground up. The end product combined a robust backend API, clean frontend implementation for both desktop and mobile, and a seamless deployment process.
While internal team issues prevented a market launch, our work ensured they:
Had a fully functional MVP, showcasing the true potential of their pay-per-click model
Received a solid, scalable foundation that could be revived or expanded at a later time
Benefited from user-centric design principles that put publisher and audience needs front and center
If you’re looking to bring a concept to life—or want to see how AI and advanced tech can streamline your MVP development—we offer free AI roadmap workshops at Futovia. You’ll learn how to:
Zero in on the most valuable features to build first
Create a development roadmap aligned with your timelines and resources
Pick tools that support long-term scalability
Focus on user experience that drives engagement and retention
