Launching a Pay-Per-Click MVP from Scratch

Full MVP development for a pay-per-click editorial analytics platform

Two founders in the marketing and publishing industries wanted to streamline editorial coverage and analytics through a pay-per-click model for articles. As a non-technical duo, they needed a development partner to build a fully functional MVP—fast.

Without the right technical support, they risked:

- Staying stuck at the idea stage, with no concrete product to show investors or potential users - Wasting time and resources guessing how to implement crucial features - Missing opportunities to test their pay-per-click editorial concept in real-world conditions

We stepped in to design and develop the platform from the ground up. The end product combined a robust backend API, clean frontend implementation for both desktop and mobile, and a seamless deployment process.

While internal team issues prevented a market launch, our work ensured they:

- Had a fully functional MVP, showcasing the true potential of their pay-per-click model - Received a solid, scalable foundation that could be revived or expanded at a later time - Benefited from user-centric design principles that put publisher and audience needs front and center